Children’s Books Publicity and Marketing Specialist
Available to work freelance with publishers, arts organisations and authors.
An award-winning children’s book publicity and marketing specialist with more than 20 year’s experience.
As a confident, innovative and experienced campaigns manager, I can deliver fully integrated campaigns including core digital strategies through Amazon, META and TikTok, influencer marketing, content creation and design, and thoughtful, impactful profile-raising publicity campaigns.
I have worked with some of the UK’s biggest children’s book publishers, including HarperCollins, Quarto and Hachette, and independent publishers such as Little Tiger, Guppy Books, Taschen, Faber and The Usborne Foundation plus UK literature festivals St Austell Festival of Children’s Literature.
As a passionate advocate for children’s books, I understand how enjoyable and transformative children’s literature can be for readers of all ages.
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A full 365° book campaign including planning and delivery, publicity outreach, online and offline advertising targeting families, educators and children’s media and the children’s book trade and press.
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Amazon Advertising Account Management including budget setting, ad adjustment and monitoring, plus regular KPI reporting.
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National and trade press reviews. Author interviews and features in parenting and education media. Influencer campaigns. Partnerships with content creators across all social media platforms.
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Coordinate and host author book launches, bookshop and schools tours and pitching to key UK festivals.
Services
Working with Dannie was an absolute pleasure. She played a crucial role in the success of our first children's book, Small Stories of Great Artists by Laurence Anholt. From our initial consultation, Dannie provided invaluable insights that helped shape our strategy. Her expertise extended to securing fantastic niche press placements in a highly competitive market and offering exceptional support during in-person events. Beyond that, Dannie's care for the author and attention to detail were truly outstanding. We highly recommend Dannie to any publisher in need of a freelance expert in the children's publishing field.
- Charlotte Broomfield, Associate Communications Director, Taschen
Dannie Price has been an invaluable supporter of The St Austell Festival for Children’s Literature. With her deep knowledge of children's literature and strategic marketing expertise, she has played a crucial role in raising the festival’s profile. Dannie’s dedication has helped secure national and local press and radio coverage for our authors, while enhancing our online presence through social media and online marketing. Her passion, professionalism, and ability to create momentum have greatly contributed to the success of our event, and we are incredibly grateful for her ongoing support.
– Heather Wright, Festival Director, St Austell Festival of Children’s Literature