I’m a PR and marketing specialist with over
20 year’s experience…

..and I’m currently available to hire on a freelance basis.

I’ve recently helped

Little People Big Dreams
A Good Girls Guide To Murder

A children’s book publicity and marketing specialist with more than 20 year’s experience.

I have worked for and with some of the UK’s biggest children’s book publishers, including HarperCollins, Hachette and Quarto plus independent publishers, Little Tiger, Guppy Books, Mrs Wordsmith, Crown House, Faber and the Usborne Foundation and more recently across UK literature festivals including St Austell Festival of Children’s Literature.

As a huge fan of children’s books, I understand how enjoyable and transformative children’s literature can be for young readers of all ages.

As a confident, innovative and experienced campaigns manager, I can deliver fully integrated campaigns including core digital strategies through Amazon, META and TikTok, influencer marketing, content creation and design, plus thoughtful and impactful profile-raising publicity campaigns.

BAFTA

Check out the services I offer below or just hop on call and we can discuss your project.

Publicity

Having worked with some of the UK’s best-known publishers, I have has built up excellent contacts across both the trade and consumer media and I have worked with these contacts to launch and promote many children’s books; from baby board books, picture books to children’s fiction and titles for young adults.

Over the years I have organised many events, book launches, bookshop tours, festival appearances and panels. I can travel to festivals and events to support authors and illustrators where required.

Campaign strategy and management

My experience across both PR and Marketing means I can develop a full product or brand campaign from start to finish, including market research, planning, production, briefing, and campaign management while considering the proposed budget and reachable goals. I enjoy working as a team, together with in-house editors, marketing teams and authors.

Content creation

Clear and well-crafted copywriting is essential to lift a product and campaign and this is where I start a campaign.

As an experienced photographer I can take beautiful flat lay photographs for use across social platforms and new author portraits if required.

I can film and edit filmed author interviews and create playful stop motion films for use across social media.

Amazon Advertising

A big part of my expertise is in Amazon Advertising for books. I can build and manage results-driven Amazon Advertising campaigns across multiple products and brands through the Amazon Advertising platform using the external analytics and sales platform, Pacvue.

I am accomplished at driving good ROI with fixed marketing budgets and I can develop a strategy using the mix of Sponsored Product, Brand and Display advertising, which provides product awareness, brand defence and direct sales through the Amazon platform. I can provide keyword reporting, competitor analysis, and regular campaign reports depending on your needs.

I also offer full Amazon account management which includes updating product A+ images and text, enhancing product pages, author profiles and building and updating your Amazon Store.

META Advertising

My experience driving successful Instagram and Facebook advertising book campaigns will help deliver solid ROI, awareness and sales by adding more customers into your social platforms or your e-commerce website. I can provide an insight into your audience and offer recommendations on the creative you need to build successful campaigns.

I really really need a wee