Marketing Campaign, Strategy, Planning and Delivery
Specialising in creating and delivering 365° children’s book campaigns, services include online and offline advertising, press and publicity outreach, influencer marketing, and strategic partnership building. The focus is on engaging key audiences such as families, librarians, educators, readers, children's media, and the book trade. I can provide clear and detailed briefs for designers, photographers, and filmmakers to create eye-catching campaign content, while overseeing the production and delivery of marketing materials such as in-store display materials, print advertising, and online advertising across platforms such as META, Google, and Amazon, ensuring impactful campaigns that attract book buyers and readers.
Campaign Management - ‘Fairy Vs…’ Farshore Campaign 2024
Amazon Ads account management, driving traffic to specific book and store pages, enhancing searchability and presence within the Amazon ecosystem. I include regular reporting to assess account performance and identify opportunities for cost effective improvement. Management involves budget setting, ad creation, ongoing monitoring, and monthly adjustments to optimise results. I focus on maintaining an effective Advertising Cost of Sale (ACoS) within an agreed budget. Seasonal and multi-title ads can be created at key moments throughout the year, while the Amazon Store is regularly updated to reflect the latest campaigns.
Amazon Ads Specialist
Amazon report and analysis
Targeted book pitching to secure coverage in the national press, including book reviews, author interviews and features in parenting, librarian and education media, as well as to the children’s book trade press. Additionally, I work with family influencers- connecting books with parents and caregivers who share posts on their social media and websites driving awareness, online engagement and sales. I successfully pitch books for consideration in the relevant National and Regional UK Children’s Book Awards.
Press and Publicity
Tear sheet from Taschen’s Small Stories of Great Artists, Publicity Campaign, 2024
Coordinating and hosting author book launches, managing all aspects from securing the venue to handling invitations, book sales, and refreshments. I also plan and deliver author tours, visiting primary and secondary schools both in-person and virtually, to inspire young readers, promote books and deliver book sales. Additionally, I can organise high street bookshop tours where authors can sign copies of their new books and connect with booksellers in person. I regularly pitch books and authors to major UK book festivals, such as Cheltenham, Bath, Barnes, Bradford, Oxford, and Hay, acting as the author's main point of contact and providing on-site support throughout the events.
Events
Karl Newson and Duncan Beedie - I Really, Really Love You So book launch and window display, 2023